When it comes to designing your website, there are lots of choices to make, basic ones like whether it will be a simple or complicated layout, but there's one element that can make a huge difference to your website, and it's missed by so many...SEO web design.

Well, SEO stands for search engine optimisation, and it's a crucial part of the design of any site for this reason... Traffic! If you can get your website ranked highly in the search engines for phrases that your business targets, then you will get lots of traffic coming to your site. Not only is this traffic free, but it is targeted, and showing an active interest in your field.

Let's take a look at the biggest search engine, Google.Their whole business mantra is that they want to provide genuine results to their users, not just websites full of adverts and scraped pages. It's important to remember that Google is not the internet police, they are however the biggest search engine, so it's important to play by their rules.

That sounds easy and fair enough, but it's not as easy as it may seem to actually find out what Google's rules are! They keep changing the goal posts when it comes to how they rate their sites. They have to, because they have to keep everyone on their toes,  working out how to get their site ranked highly...so Google keeps changing things, however one thing you can be sure off and that it all the different search engines, including Google, love fresh original content. That is to say articles and other content that has not been displayed on another site before yours.

Every website has certain elements...if you set them up incorrectly or not at all, then Google may penalise you in a seemingly unfair way by not displaying your site, or they may not even know your site exists! On the other hand, if you pay attention to small design issues and other vital elements like on and off page optimisation, it can make Google not only be aware of your site, but consider it worthy of a good ranking for your business. All in all, good seo web design is something it's vital not to ignore...the benefits can be enormous!